Trade Marketing in LATAM

Effective trade marketing strategies to maximize results in the Latin American market.

Hi! I'm Ramiro Castrejón, an expert in Trade Marketing.

For more than two decades, I have led trade marketing teams and strategies at companies such as Samsung, Huawei, Motorola, and Nokia for LATAM.

I have seen how good in-store execution can move millions of units... or halt a brand's growth.

Today, I want to share that experience by helping brands, teams, and leaders build modern, profitable, people-centered Trade Marketing. The future of the channel begins on the sales floor, and that's where I come in.

I help brands and individuals perform better.

Specialized Training

From team building to channel sales.

We train your team in best practices for trade marketing and sales.

Strategic Consulting

We develop customized plans to optimize your marketing and sales strategies.

Market Research

We conduct detailed studies to identify opportunities and trends in your sector using data analytics.

Retail Execution

We develop your commercial structure, displays, and KPIs.

How can I help you?

Each project is tailored to your goals, your team, and your channel.
I am an expert in building solutions with real commercial impact.

Strategic Consulting

Let's talk about your company, your brand, and your team.

Coaching 1:1

One-on-one online sessions to delve deeper into your project.

Workshops, conferences, and business partnerships.

Workshops

Companies that've put their trust in my work

Book a session

Tell me about your project and let's schedule a call.

Achievements and milestones

+2500

+700k

75%

trained promoters

units sold / month

logistical savings in
Go-To-Market

• Multicultural experience: Latin America, China, USA.

• ROI of 2x to 7x at Huawei

• #1 in market share at Samsung (TVs and DA)

Get in touch to boost your brand

From Mexico City, I am here to help you grow in trade marketing and expand throughout Latin America.

Posts

Field Team Management (Promotion): Your perfect strategy dies without them: Ode to the Promoter

JBP (Joint Business Plan) in Retail

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The art of selling potatoes in the beer aisle: Cross-Merchandising